Your priority organisations and people will emerge and we show you how to activate your Ambassadors and nine other characters on the grid including The Prize, The Boomerang and The Pirate. These characters will make perfect sense when you read The Power of Personal!
We show you how to introduce highly personalised communications for your priorities. All is explained in The Power of Personal. Propella software clients enjoy exclusive access to our comprehensive guide Making the Impersonal, Personal – Guide to Using Propella Across the A to Z Marketing Mix.