The pressure is on for marketeers to deliver more with less. Save yourself the learning curve and sign up to PM Forum's annual conference, this Thursday, Adding Value to the Bottom Line. My workshop, one of five on offer, will explore how the power of personal can help you leverage much more, with exponential impact, from existing marketing communications (see delivering more from less at the start). I'll share some top tips from my Finding the Diamonds in the Data and Power of Personal masterclass workshops.
