Smack bang in the middle of the Propella grid is a fun, lovely, unique character set. Basically, the grid helps you find your priority clients, targets, contacts etc etc and you lavish the power of personal on those priorities. Why the diamonds? Because the Ambassador, the grid's top priority character, is represented by a diamond (precious, rare, inimitable, highly prized, hard-earned and easily lost through carelessness). However, you don't need many to look brilliant and couple of whoppers will dazzle! For a speed-dating introduction to all the characters, including the Prize, Trojan Horse and Eager Beaver, here's an article published in PM Magazine.
Diamonds and a Speed Dating Introduction to the Propella Characters
Diamonds are a marketer's best friend
Download PD • 177KB