Witness the masterclass in leadership communications (topped off with a masterstroke)
Every day right now we’re witnessing history. In the UK we’re also witnessing a masterclass in leadership communications. We’re all...
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News, views and thoughts on personalisation
Liz Whitaker
- Feb 17, 2020
- 3 min
People buy from people – but have the world's biggest booksellers remembered in time?
Faced with boycotting customers, negative media coverage (undercover reporter* anyone?), and a global employee backlash, even the mighty...
Liz Whitaker
- Jan 20, 2020
- 4 min
When did you last speak to your Kevin?
Diamonds in the data. Sense from chaos. This is the rationale driving Propella and The Power of Personal. So, in the annual gloom and...
Liz Whitaker
- Dec 11, 2019
- 1 min
How do I make a greater impact at Board level? And other challenges faced by marketers.
How can I make a greater impact at Board level and be recognised as a strategic thought leader in the business? This is easily the most...
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