Liz Whitaker4 days ago3 minWitness the masterclass in leadership communications (topped off with a masterstroke) Every day right now we’re witnessing history. In the UK we’re also witnessing a masterclass in leadership communications. We’re all players in both. In the l...
Liz WhitakerFeb 173 minPeople buy from people – but have the world's biggest booksellers remembered in time? Faced with boycotting customers, negative media coverage (undercover reporter* anyone?), and a global employee backlash, even the mighty Jeff Bezos is trying...
Liz WhitakerJan 204 minWhen did you last speak to your Kevin?Diamonds in the data. Sense from chaos. This is the rationale driving Propella and The Power of Personal. So, in the annual gloom and doom of rail fare incre...
Liz WhitakerDec 11, 20191 minHow do I make a greater impact at Board level? And other challenges faced by marketers.How can I make a greater impact at Board level and be recognised as a strategic thought leader in the business? This is easily the most popular question we’r...
Liz WhitakerDec 11, 20191 minNew CTO and Software Development PartnerTwo exciting new developments to accelerate our Business Intelligence Software. First, appointment of Andrew Robey, Propella CTO, a seasoned IT leader and pr...
Liz WhitakerOct 8, 20194 minThree Super-Smart-Power-of-Personal Things to Do with Directory ResultsRight now, legal marketing teams all over the UK are preparing for tonight’s launch of Chambers 2020 (Wednesday 9th October). The race will be on to analyse ...
Liz WhitakerOct 4, 20191 minPower of Personal makes front cover feature in PM Forum MagazineThe Power of Personal has its first front cover feature! Cue much celebration at Propella HQ. In this October issue of PM Forum there is an edited version of...
Liz WhitakerSep 19, 20195 minDelete. Delete. Delete. Bin. Around about now on the marketing calendar, an annual project pops up where the person whose initials are against it will grimace and gird their loins. It is...
Liz WhitakerSep 5, 20191 min"An innate widsom underpins this book ... a recommended read"Thank-you PM Forum Magazine, and Elizabeth Corcoran of Eversheds Sutherland, for so positively reviewing The Power of Personal.
Liz WhitakerAug 20, 20191 minAn easy skill to perfect - how to write The best pitch, must-attend event invitation or new service launch campaign can all fall apart if badly written. In his book, rhetorica: a toolkit of 21 ever...
Liz WhitakerAug 8, 20193 minLush - witness the power of personal on a grand scale Always on the lookout for the power of personal in action, rarely do I find one as big as this. The cosmetics giant Lush proves the power of personal can wor...
Liz WhitakerJun 26, 20192 min “We’re in the middle of a personalisation revolution” …… says BBC’s Evan Davies in this episode of The Bottom Line (excellent radio programme about business trends with global* relevance) - www.bbc.co.uk/sounds/p...
Liz WhitakerJun 12, 20193 minPrioritise before PersonaliseThere’s a gem of a comment piece from Alex Novarese, editor in chief, in the last issue of Legal Business – Being most things to most clients isn’t sustainab...
Liz WhitakerMay 29, 20192 minLessons loud and clear from the High StreetWhat professional firms can learn from other sectors is a constant theme in The Power of Personal (see the rise of the customer experience job role on page 2...
Liz WhitakerApr 24, 20191 minPower of Personal goes liveMany of you know that I disappeared for a while to write my book and pivot my business. Happily we are emerging from that phase! My book, The Power of Person...