Better business relationships,
powered by Propella
More work. Top talent. An easier life.
That’s what any ambitious professional services leader and partner wants for their business and themselves.
But first, how to overcome the relentless challenge of securing competitive advantage in a crowded market, nailing exactly where growth is going to come from and figuring how to spend the marketing budget wisely and secure the right returns.
After a combined lifetime of working in professional services, as a partner and a director of corporate communications, we know what works and what doesn't. When we go behind the scenes of any professional service organisation, we know they are making one or more of a hundred common marketing mistakes that inhibit their progress.
We created Propella to avoid and overcome all these mistakes*.
We show our clients how Propella can identify and convert their future income sources, retain their best people and recruit top talent.
* Want to check if you're making them? Sign up for our series 100 Common Mistakes and Propella Solutions and download part 1 now. You will automatically be sent the remaining parts as they are published.
What is Propella?
Propella is a business development solution for truly ambitious organisations selling high value services in highly competitive markets where there is a financial or reputational risk to the client, where trust is paramount and relationships are everything.
The Propella Process
Propella follows a logical process starting (and finishing) with prepare.
At its heart is a bespoke business intelligence software programme to plot your priority sectors, organisations and people.
To achieve your ambition, we show you how to plan for success and introduce highly personalised communications for those priorities.
If you need to perfect your marketing, we can point you in the right direction with our partner network.
Throughout you can choose different levels of support from the Propella products.
What people say
“The Propella methodology demystifies the noise around client experience and focuses on what’s important activity to create real connected and meaningful relationships.”
Head of Marketing, Top 50 UK Law firm
What can Propella do for you?
Propella will deliver at least the following benefits (although our clients often surprise us with what else it can do!)
Marketing spend and time is well spent and you achieve ROI.
Everyone works towards a shared goal. Propella is a team game played to win.
You realise what and who your priorities are. And what and who are not.
Fee-earners become engaged, even excited, about marketing, working as a team and playing to their strengths. Propella is easy to use and intellectually satisfying.
Important clients feel that they matter to you because you clearly know their business and understand them. Propella helps you achieve loyalty levels you thought belonged in the past.
The growth you’re after will come from organisations and people you already know, either directly or through recommendations.